McLaren Artura [ 2024 / NOMINEE ]

Entry Name:James Lamond

Appealing Point:

International Auto Film Festa / 国際自動車映画祭

[ 2024 / Nominated works ]


■Title / McLaren Artura

■Submitter / James Lamond


■Overview /

McLaren approached us to create a 60-second film capturing the Artura on track. The overarching goal of this project was to shift the narrative around the Artura, inspiring potential customers to view it not just as a car but as a symphony of speed and innovation. They wanted us to create a brand video for social media and internal use that showcases the Artura’s performance and sparks excitement and anticipation, ultimately driving potential customers to see this exceptional model in a new and thrilling light.


■Film Data