Founder / Representative / Japan

Yoshiyuki Shimizu

Yoshiyuki is in charge of various activities in the advertising industry, mainly web and TV commercials, including promotion planning for automobile manufacturers, photography, copywriting, casting, location coordination, and event management. At the same time, from 2003 to 2010, Yoshiyuki was in charge of the administration of the art event “Central East Tokyo,” which uses the city as an exhibition venue̶he currently works as a videographer limited to automobiles.

Motor journalist / Japan

Satoshi Ubukata

Satoshi was born in 1964. After graduating from university, Satoshi got a job at a foreign IT company and experienced a system engineer. However, to fulfill his dream of getting a job related to automobiles, he started a new career as a “CAR GRAPHIC” reporter in 1992. After that, he became a freelance editor/writer and currently contributes test drive reports and race reports to automotive media as a motor journalist while also managing websites as an editor.

Designer / Japan

Masato Uchida

After graduating from a vocational school to a graphic design company, he later changed jobs at a European car tuner brand and built a career centered on product design. After gaining various experiences, he has been a founding member of a venture company that has conducted complex automobile operations for about ten years. He currently belongs to another automobile parts manufacturer and is engaged in business mainly in the design industry. From 2021, “Honeycomb Design” based in the local Shonan area will be started.

Director, Columnist / Japan

Masahiro Terada

A journalist who covers and reports while traveling by car in 50 countries, five continents, and tens of thousands of kilometers works as a video director. Crossing the North American continent, traversing the Australian continent, traversing and crossing the South American continent, traveling around ten countries in Europe, and participating in international rallies such as the Dakar Rally. Along with the vehicles, he also participates as an advisor for the new car world premiere video from the experience of knowing the roads and landscapes of the world from the city to the desert. A member of the International Sports Press Association (AIPS) Photographers.

Journalist / Author / Australia

Peter Lyon

Born in Perth, Australia, Lyon started his career as a motor journalist in Tokyo in 1988 and has since contributed car-related stories to Car & Driver (US), Top Gear (UK), and Quattroruote (Italy) etc and currently writes for Forbes. In 1989, the Japanese-speaking Lyon played Giants’ ace baseball pitcher Victor Starffin in Nihon TV’s WWII drama special “Frozen Eyes” and later produced the English subtitles for two films by director Juzo Itami. In 2014, he published a book on Japan’s car culture “Flashing Hazards,” and from 2015-23, he co-hosted NHK World’s car show “Samurai Wheels” with ex-F1 racer Ukyo Katayama. He is a juror for the Japan Car of the Year and Best Cars of the Year, and is a judge for Toyota’s Dream Car Art Contest. In 2010, he placed 4th-in-class in the Nurburgring 24-Hour Race co-driving a V8 Lexus IS-F.